Consumer Behavior Purchase Green Products -Myassignmenthelp.Com

Question: Discuss About The Consumer Behavior Purchase Green Products? Answer: Introducation The surve is designed to analyse the herbal soap market in Australia for Thurlby Herb Farm. The company holds a prestigious position in certified organics and wishes to upgrade its product line in herbal soaps. Although, the company is known for its effective and expensive ayurvedic recipes and formulas (especially exclusive handmade products) but a new upgradation with changing mind of customer can enable long run trust and faithfor the organization. The survey has been conducted in response to the nature of the choice of the product, the meeting of the expectations of the product, the likeliness of the individuals recommnding the product to a colleague or friend, which are the words in which the product can be suitably described to the employees, whether the companyt understands the needs of the customers and so on. The survey has 16 respondents who answer the questions and give their relevant feedback. The results are analysed from the collected responses. The questionnaire is the n collected. It is formulated keeping the aspects namely perception, attitudes, motivation, group and individual differences in mind (Kumar and Sharma 2015). Management, survey can inline whether the product as herbal soap can be effective to be planned for the upgradation in the area of handmade herbal soaps or not. Idea: The consumers behavior is known by many people to be a physiological process that relates to the emotions of the consumer. It involves a step by step process where the consumer first recognizes the product of interest and then finds a way of solving the needs by making the decision on the purchase. In other words, it is the study of how people make decisions about what they buy, want or need in connection to a product, service or a particular company (Vasanthi and Kavitha 2016). Usually there are three factors which affect the purchasing patterns of customers, namely the psychology factors, the personal factors and lastly the social factors. There are changes in the consumer behavior based on changing habits and patterns in the work. In relation to this therefore a survey is conducted on the consumer product Herbal Soap which is already in the market but an up gradation can boost the organization sales. The consumer attitudes and buying patterns of the customers related to the produc t are analysed from the conducted survey (Sawant 2015). Analysis of the results: The survey was conducted using the survey monkey software where a questionnaire with a total of 10 questions multiple choices based on a particular product herbal soap) by Thurlby Herb Farm was obtained and used in the research. The results were then subjected to analysis. A total number of 16 participants were involved and the results of the survey are attached. Based on the findings critical analysis was conducted on some factors such as perception, attitude, motivation, and culture which are mostly considered to influence the consumers behavior and purchasing power (Kundu and Gupta 2017). The analysis and the results are explained as follows: Herbal soap by Thurlby Herb Farm meets the customers needs The first question was whether the product meets the needs of the customers. The needs of the customers are understood with respect to their responses. There were two possible responses with respect to the question namely positive and negative. The two possible answers therefore are yes or no. Out of the total respondents, 14 stated that they were satisfied with the product. Thus a total of 87.50% positive responses were collected from the survey. Therefore it can be stated clearly that majority of the respondents were satisfied with the herbal soap they used and this reflected in the percentage of positive response which they provided as found from the survey. Responses on products (herbal soap) by Thurlby Herb Farm on their buying pattern The second question is how often the consumers buy their products. This is used to judge the frequency of the buying patterns of the consumers. The three possible choices as mentioned in the questionnaire related to the time of buying is weekly, monthly or yearly. Based on the responses collected, it has been found that 3 individuals buy the product weekly, 1 respondent buys the product yearly and 12 individuals buy the product monthly. Thus it can be said the requirement of the product (herbal soap) on which the survey is done is on a monthly basis as is evident from the results of the survey. Recommendation Thurlby Herb Farm herbal soaps to a friend or a colleague The third question is related to the likelihood of a person recommending the product to a friend or a colleague. The three possible options of the response are most likely, likely and less likely. Out of the respondents, around 4 people stated that they were most likely to recommend the product to their friend or colleague. 8 out of the total respondents stated that they were likely to recommend the product. That is around 50% of the respondents are likely to recommend the product to their friends and colleagues. Around 25% of the employees are less likely to recommend the product. Thus the product is more or less good. Words to describe the products by Thurlby Herb Farm for Herbal Soap The fourth question asks the consumers to describe the product which they are using in a single word. The three possible words given for the description of the product are good, bad or needs to improve. Out of all the respondents 8 of them responded that the product is good. That is around 50% of the people responded that the product is good. Around 2 people responded that the product is bad and 6 of the individuals responded that the product needs to improve. Based on the findings it needs to be understood that the product is not the best among all its competitors. Does Company as Thurlby Herb Farm understands the customers needs The fifth question is related to the fact how the company understands the needs of the consumers as is understood from the survey. It is seen that there are three possible responses which are stated as well satisfied, average and not at all satisfied. Around 25% of the people that is 4 people responded that they are well satisfied with the product. 10 of the respondents have stated that the product is average. Around 2 people have responded that they are not at all satisfied with the product. From the percentages of positive and negative responses it can be said that product is more or less average and is not the best. Thus majority of the consumers consider the product to be average. Therefore the company needs to improve on the product in order to meet the needs of the consumers. Prospects of buying a cosmetic product The sixth question is aimed at asking the consumers what are the factors which marketing them buy the particular product. There were three types of adjectives which were provided to the customers namely, the price, quality and popularity. Majority of the customers namely 12 of them have responded that the quality of the product is the main criteria which allow them to buy a particular product. Therefore in order to appeal to more and more customers the company needs to work on the quality of the herbal soap. Convenience of Thurlby Herb Farm products and in this case Hebal soap The seventh question asks the consumers how convenient their company is for their use. Out of all the people 12 of them stated that the company is good to use. Therefore the company should work on the quality to make the rest 25% of the customers consider the product to be of good quality. Changes in Thurlby Herb Farm to improve the competition of different herbal soaps in market The eighth question asks the consumers that what changes can improve the competition among the products? The options are the increasing quality, the decreasing rice, the volume of the product and better packaging. Around 6 of the respondents consider the increasing quality to be the determinant of the improvement in competition to the products, around 4 people consider the decreasing price, 5 people consider the volume of the product and only one person considers the better packaging to be responsible for being the best among competing products. All in all first and foremost the quality of the herbal soap needs to be improved followed by its volume. Volume of purchase of the product (herbal soap) The ninth question asks the consumers how much volume of the product they actually consume. 8 people state that they buy single packs of herbal soap, 4 people state that they purchase small pouches and 4 people purchase multiple packs. Therefore the company needs to be focused on the quality of single packs of herbal soap in order to purchase by more and more consumers. Convenient location for the product Herbal Soap The last and final question asks the consumers the place where they buy the products whether from retail stores or from shopping units. Around 10 people state that they buy the product from the retail stores or outlets, the rest 6 people buy them from shopping malls. Thus it can safely be concluded that people who buy products from the shopping malls need to be targeted. This is due to the fact that the people buy a bit less in comparison to those who buy from retail stores or outlets. References: Kumar, D.D.S. and Sharma, R., 2015. A study of consumers' perception and attitude towards green products.International Journal of Advanced Research in Management and Social Sciences,4(8), pp.285-297. Kundu, S. and Gupta, N., 2017. Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products.Imperial Journal of Interdisciplinary Research,3(7). Sawant, R., 2015. A study on awareness and demand pattern amongst consumers WRT green products.International Journal of Marketing and Technology,5(1), p.136. Vasanthi, T. and Kavitha, N., 2016. Consumer awareness and purchasing behaviour of green products-an analytical study.Intercontinental journal of marketing research review,4(2), pp.1-590.