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Thursday, August 27, 2020
Bitter Competition The Holland Sweetener Company Versus NutraSweet Essay
Harsh Competition The Holland Sweetener Company Versus NutraSweet. Harvard Business School 9794079 Rev November 13, 2000 - Essay Example The organization may likewise utilize its solid image value to battle dangers of rivalry. Despite the fact that it increased a name in the shopper showcase, NutraSweet's income still to a great extent originate from different business associations like Coke and Pepsi. Because of the passage of contenders, the organization is required to additionally fashioned more grounded associations with them by giving them exceptional limits or by diminishing its costs through and through. With the previously mentioned conversation, it a value war is bound to occur among NutraSweet and Holland Sweetener Company (HSC). In contending in the market, HSC will underwrite in its creation proficiency which will empower it to value all the more seriously. Truth be told, what HSC truly wants is the lower the value level of aspartame in the market. With this move, it is normal that NutraSweet will react seriously by bringing down its costs particularly in the modern area. Nonetheless, in the customer fragment, NutraSweet will keep up its costs and further separate its items from the contribution of other industry participants.
Saturday, August 22, 2020
Managing Communications, Knowledge and Information Essay
Overseeing Communications, Knowledge and Information - Essay Example Information the board and data streams inside associations structure a basic connect to its efficiency and execution. Be that as it may, successful information the board rehearses stay a particular test for associations through distinguishing the key data needs of the association and creating compelling frameworks for channelising the data stream across offices and specialty units. How does an association characterize the requirement for information and aptitudes among its representatives and what are the measures that it takes to outfit the workforce with the ideal abilities? By what means can key arranging in recognizing data needs inside every division or operational procedures in the business and in what manner would this be able to help in meeting the authoritative objectives and goals? These are a portion of the relevant inquiries confronting associations and this paper centers around giving an understanding into procedures that can be received by an association to meet its dat a needs and by and large business targets. The paper investigations the data needs and information the executives techniques taken by Apple to meet one of its business targets. On 22 August 2008, Apple propelled the I-telephone in India. The reaction they got from shoppers was not true to form as barely any purchasers appeared. This was somewhat frustrating when contrasted with the dispatches in different nations where there were a large number of shoppers remaining outside the stores to get their I-telephones. It was recognized that the absence of showcasing prompted not having enough shoppers at the dispatch date. (Iphone in India, 2011) The chart underneath shows the Mac piece of the pie of Apple: Market portion of Apple by geographic divisions (Source: OSXDaily, 2011) By taking a gander at the above diagram, we can see that the piece of the pie in Asia is 1.61%, out of which about half is China and the rest is India. Considering the populace size, it may not appear as low yet when contrasted with different landmasses, it is extensively low. With
Friday, August 21, 2020
Sample Essays For Your Subject
Sample Essays For Your SubjectThere are many of these student essay writing samples out there to choose from. Do you have the skills and interest to write a good essay? Some teachers may think that writing papers is a piece of cake for some students, but for others it requires talent, attention to detail and patience. The same goes with student essay writing samples.If you are going to prepare for a class on essay writing, do not forget to prepare a sample for your students. Good student essay samples will not only look impressive but also be easy to understand how to write well. It's like if you want to get to know someone, ask them for an introduction. If they are not sure what to say, or they do not know how to start off, they may hesitate at the door and you might not get the chance to talk with them. But by showing them your sample, they can be convinced that they can write well as well.For students to start writing their essay, there are certain facts that they should be famili ar with. They should also learn how to compose a sentence in order to make a precise statement or even to make a question. For example, a college student needs to write an essay on the best treatment for any medical condition. In order to achieve this, they need to know how to find the right word or sentence which contains the essential facts needed to express their thoughts on the subject of treatment.Student writing samples have to contain the essential information that is needed for the purposes of a good essay. An example would be if they are writing an essay on how to save the environment and find out if there is enough recycling of plastic bags. They need to know the types of plastic bags and how they can recycle them. Moreover, they also need to know what type of paper they should use for recycling paper as well as what time and how to recycle it.Student essay writing samples also require that you identify the main point of the essay. This should be expressed clearly and conc isely. This is why you need to make sure that the key facts and information are included in the sample.If you are writing an essay on positive statements, you should know what to make positive statements and how to make positive statements that are effective. Students who read these sample essays tend to learn their tips on how to write positive statements and how to incorporate these into their writing. This is how they can differentiate themselves from the rest of the students in class.These writing samples are important in any kind of educational course, especially when it comes to essays. In fact, they are considered the best essays to give to a student. It will help the student to identify the facts and establish a specific topic.When it comes to student essay writing samples, you may choose to get the materials through the Internet. You will be able to compare different samples to find out which one is best for your purpose.
Monday, May 25, 2020
Should They Stay or Should They Go A Look at...
Who hasnââ¬â¢t heard of the Columbine shooting, where in the spring of 1999 in Littleton, Colorado over a dozen people where killed and many others were wounded at the hands of two students? Or even more recently, who does not know about the Virginia Tech massacre where a single student killed thirty-two people and wounded over twenty more? University of Texas, California State University, San Diego State University, the list of school violence is long and heart-breaking. Students and teachers have lost their lives by the dozens to gunmen that carried a grudge for some reason or another. These are extreme cases, for sure, and there is without a doubt a need for discipline in schools every where. However, zero-tolerance policies are not theâ⬠¦show more contentâ⬠¦Other examples from the public school crime blotter: A 6-year-old boy in York, Pa., was suspended for carrying a pair of nail clippers to school. A second-grader in Columbus, Ohio, was suspended for drawing a paper gun, cutting it out and pointing it at classmates. . . . A 12-year-old Florida boy was handcuffed and jailed after he stomped in a puddle, splashing classmates. A 13-year-old boy in Manassas, Va., who accepted a Certs breath mint from a classmate was suspended and required to attend drug-awareness classes. Jewish youths in several schools were suspended for wearing the Star of David, sometimes used as a symbol of gang membership. Zero-tolerance policies punish all offenses severely, no matter how minor. School systems began adopting the tough codes after Congress passed the 1994 Gun-Free Schools Act, which required one-year expulsions for any child bringing a firearm or bomb to school. But zero-tolerance rules in many states also cover fighting, drug or alcohol use and gang activity, as well as relatively minor offenses like possessing over-the-counter medications, disrespect of authority, sexual harassment, threats and vandalism. More than 90 percent of U.S. public schools had zero-tolerance policies for firearms or other weapons in 1997, and more than 85 percent had the policies for drugs and alcohol. . . . In some jurisdictions, carrying cough drops, wearing blackShow MoreRelatedThe Importance Of A Pre Service Teacher Education Program Essay1512 Words à |à 7 Pagesunderstand and appreciate diversity (Moore, 2015). They should be exposed to students who have different learning styles and disabilities. Teachers must also become comfortable with change and learn early in their preparation to be flexible and creative especially when solving problems (Moore, 2015). Understanding the importance of collaboration is key to being successful in an inclusive classroom as it helps teachers overcome obstacles and stay fresh (Whitworth, 1999). ââ¬Å"Collaborative planning forRead MoreEssay about Changing the Drinking Age to 181228 Words à |à 5 Pages Another step that should be made in order for this law to be taken is to increase the amount of drinking and driving laws. Drunk driving should not be tolerated of any kind. Punishment should be increased and the current zero tolerance policy should remain if not made harsher. This would make anti drinking organizations such as M.A.D.D. and S.A.D.D. happy for the drinking and driving aspect. Defensive driving courses would also be made readily available in high schools throughout the countryRead MoreBullying Argumentative essay970 Words à |à 4 PagesUnfortunately nine out of every ten students have experienced bullying in school or online. Many people believe that bullying is a part of growing up and kids do not know any better. Bullies are intentionally causing mental and or physical damage to their victims, which will affect them for the rest of their lives. Bullying has shown that it can cause self inflicted injuries and even suicide in America today, and there should be no doubt that we need to protect our youth today. We need to enforce aRead MoreWhy High Schools Need To Provide Sex/Contraceptive Classes Essay864 Words à |à 4 PagesThere has always been a lot of controversy over the education of contraceptives and sex being included in the high school curriculum. However, as parents, mentors, and leaders that these children look up to we have an obligation to these children. Providing a contraceptive/sex education class to high schoo students would be so beneficial. It would ensure that they are being educated correctly and not by other kids their same age. The United States has one of the highest rates when it comesRead MoreChildren s Rights Or Discipline?2120 Words à |à 9 PagesChildrenââ¬â¢s Rights or Discipline? It is a Monday morning and a bit chaotic in your house as your children and yourself rush to get ready to leave for work and school. On reaching the school, there are students gathered in groups outside the school and you wonder what is wrong. Upon inquiring from your children what is going on, they say students are protesting about the principal being too harsh on them. Shaking your head in disbelief, they say their goodbyes and leave. All the way to work, your mindsRead MoreZero Tolerance Policies And School Discipline10009 Words à |à 41 PagesResearch suggests that policies and practices have created a dilemma that has plagued our education system, as well as our society as a whole, that funnels millions of students from school into the juvenile justice system (Robinson, 2013). This dilemma, known as the school-to-prison pipeline is garnering much attention in Virginia due to the states continued issues in overcoming the phenomenon. This study explores zero tolerance policies and school discipline to better understand its effect in toRead More Homeschool Essay1593 Words à |à 7 Pagesnationââ¬â¢s school system (Bielick, Chandler, Broughman, 2001). Side by side with public educationââ¬â¢s terrible results, home schooling has become a realistic idea to a lot of families. The home schooling movement in the United States has become the fastest growing segment of education over the past decade. While there are many reasons parents choose to home school their children, the primary reasons seem to be the rise of crime and violence and their dissatisfaction with the public school curriculumRead MoreBullying Is A Major Issue Of The United States And Around The World2122 Words à |à 9 PagesBullying must be taken seriously, because it results in negative effects on its victims and may drive students to commit horrific actions. Lawmakers should draft anti-bullying legislation, students should stand up for one another, and society should work out what can be done to combat this problem. Bullying occurs at a young age and it is mostly dealt at school or on the bus. Many people hear horrific stories about students being bullied and what comes to their mind is why no one stand up for them or whyRead MoreBullying in the National Spotlight2365 Words à |à 10 Pagesin middle school and continued throughout junior high and high school. Given a small frame and statue, classmates would often create pranks targeting me. The pranks didnââ¬â¢t the start out as f bulling; name calling started early on my school career. Names such as four eyes, studderbox, nerd, mute, Steve Urkel, were just some of the many names I endured while in school. Entering high school as a freshmen was one of the most enjoyable and traumatic times as a young man. Going into high school with a newRead MoreCrime Prevention And The Criminal Justice System1776 Words à |à 8 PagesThis essay will first define the different forms of crime prevention using evidence to back them up and then will go on to discuss whether crime prevention is primarily achieved through the criminal justice system or beyond the system, discussing the involvement of the police and whether crime is better controlled through crime prevention techniques or if other methods enforced by the criminal justice system are more efficient in achieving the goal of lower crime rates. Crime prevention is enforced
Thursday, May 14, 2020
Of Mice and Men and Lord of the Flies Analysis - 1477 Words
danskeLaura Valentiner-Bohse ââ¬ËAn exploration of friendship in Lord of the Flies and of Mice and Menââ¬â¢ In both Lord of the Flies by William Golding and Of Mice and Men by John Steinbeck evident components of friendship are persuaded throughout the storyline, particularly in Lennie and Georgeââ¬â¢s friendship in Of Mice and Men and Ralph and Piggyââ¬â¢s friendship in Lord of the Flies. In both books the authors focus on the natural dependence human beings have on each other. Of particular importance is the bond the characters share being outsiders, the dependence they have on one another, the respect they share, the theme of survival, the sacrifice that comes with love and the contrast in their personalities. The two books show the uniqueâ⬠¦show more contentâ⬠¦In Of Mice and Men the respect is more one-sided as Lennie psychologically is not up to Georgeââ¬â¢s level of thinking therefore resulting in George having to take care of Lennie. ââ¬ËLennie, who had been watching, imitated George exactly. He pushed himself back, drew up his knees, embraced them, looked over to George to see whether he had it just rightââ¬â¢. The fact that Lennie does this mimicry when it is just George and himself shows that he truly admires George. At the same time George is aware of Lennieââ¬â¢s physical capabilities and he states that Lennie is ââ¬Ëstrong as a bullââ¬â¢ Lennie physically has the capability to do hard labour, which benefits George when travelling from job to job thus gives him so level of respect for Lennie. Throughout the two books different and varying kinds of love are shown between the characters and with love comes sacrifice. In both books readers observe the characters take great measures for their companion these acts being genuine and selfless as they can be. In Lord of the Flies although Ralphââ¬â¢s behaviour towards Piggy may be perceived as being quite blunt, Ralph proves his sincere respect and love for piggy when he marches over to Jack and demands Piggyââ¬â¢s glasses back. This shows that Ralph is willing to put himself in danger in order to get his friends glasses back, which is an act of kindness and of love. In of Mice and Men George and Lennie demonstrates aShow MoreRelatedThe Freedom Writers And Romeo And Juliet905 Words à |à 4 Pageswhich was the Hunger Games and wrote an essay on. We read many short stories and even wrote one ourselves. For english we read Lord Of the Flies and Of Mice and Men among other books were we would always have an easy question foll owed by an essay. In both of these classes helped me develop structure called tieac which stands for topic, intro to evidence, evidence, analysis, and conclusion. Both my freshmen teachers helped me develop this structure for my essays. Our essays had to be typed in 12 inchRead More Censorship in the Classroom Essay2774 Words à |à 12 PagesPenthouse or Playboy, or even in hard-core porn on the internet. Yet according to Ken Donelson, I Know Why the Caged Bird Sings has gotten the second highest number of complaints in the last ten years, with twenty-three. Only Steinbecks Of Mice and Men had more, with twenty-nine (Donelson, 1997). Other complaints against I Know Why the Caged Bird Sings called the novel graphic and said that it raised sexual issues without moral resolution (Foerstel, 1994). à This is an exampleRead MoreHow To Write Literary Analysis4174 Words à |à 17 PagesHow To Write Literary Analysis The Literary Essay: A Step-by-Step Guide When you read for pleasure, your only goal is enjoyment. You might find yourself reading to get caught up in an exciting story, to learn about an interesting time or place, or just to pass time. Maybe youââ¬â¢re looking for inspiration, guidance, or a reflection of your own life. There are as many different, valid ways of reading a book as there are books in the world. When you read a work of literature in an English classRead MoreEnglish Proverbs3961 Words à |à 16 Pagesa considerable role in distributing proverbs across Europe, although almost every culture has examples of its own. Examples ââ" ª Haste makes waste ââ" ª A stitch in time saves nine. ââ" ª Ignorance is bliss ââ" ª Mustnt cry over spilt milk. ââ" ª You can catch more flies with honey than you can with vinegar. ââ" ª You can lead a horse to water, but you cant make him drink. ââ" ª Those who live in glass houses shouldnt throw stones. ââ" ª A bird in the hand is worth two in the bush. ââ" ª Well begun is half done. ââ" ª A little learningRead MoreA Picatrix Miscellany52019 Words à |à 209 Pagesused in conjunction with the correct constellations, this chapter is devoted to the latter. The author gives a descriptive list of the twenty-eight mansions of the moon, according to the ââ¬Å"Indianâ⬠system, and assigns to each its correct talisman. Analysis of the passage shows that it is a compound of ââ¬Å"Indianâ⬠doctrines, the tenets of Dorotheus of Sidon (both attested by Ibn abi ââ¬Ël-Rijà ¢l) and elements from a list ascribed to Hermes (attested by the Ihwà ¢n al-Safà ¢Ã¢â¬â¢) (pp.14-21). At the beginning of theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesModel 23 An Overview 23 â⬠¢ Inputs 24 â⬠¢ Processes 25 â⬠¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? ââ¬Å"Most Acts of Workplace Bullying Are Men Attacking Womenâ⬠12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce DiversityRead MoreFundamentals of Hrm263904 Words à |à 1056 PagesHRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights and Discipline 84 PART 3 Chapter 5 Chapter 6 Chapter 7 STAFFING THE ORGANIZATION Human Resource Planning and Job Analysis 110 Recruiting 132 Foundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAINING
Wednesday, May 6, 2020
Why The United States Has Only Two Major Political Parties
Final Exam Essays Essay Prompt 1: Discuss why the United States has only two major political parties. The United States government is commonly referred to as a ââ¬Å"Duopolyâ⬠, which means that there are two established political parties, Democratic and Republic, and that these two parties share the vast majority of the political power in the country. This is because the United States follows a winner-takes-all voting system, utilizing a ââ¬Å"single-member district pluralityâ⬠. The ââ¬Å"single-member districtâ⬠portion means that for each geographic area or district, there is only one elected official, and the ââ¬Å"pluralityâ⬠portion means that in United States elections, the representative or politician who receives the most number of votes, wins the given election, even if itââ¬â¢s less than half the percentage of votes. According to Duvergerââ¬â¢s law, a Political Science principle, plurality voting procedures correlationally support the emergence of only two political parties, in contrast to a multiparty democracy. This is largely because there have only been two parties for so long, and these two parties have made it such a point to make their separation of ideals and beliefs blatant, so the vast majority of the voters have for the most part picked a definitive ââ¬Å"sideâ⬠, so to speak, and have registered as a member of the corresponding political party, that caters the most to their individual ideals. Because of this, it has made it very hard for any smaller parties to gain enough support toShow MoreRelatedTwo Party System802 Words à |à 4 PagesWhy the United States has a Two-Party System Beginning in its infant stage, the United States has consistently maintained two dominant political parties that initially included the Federalists and the Anti-Federalists who debated the ratification of the Constitution. Although the Federalists and the Ant-Federalists eventually gave way to the Republicans and Democrats, they set a precedent for the continued dominance of the two-party system that remains in effect. There are several reasons supportingRead MoreThe Democratic Party And The Republican Party1238 Words à |à 5 Pages Two political parties have dominated the United States: the Democratic Party and the Republican Party. The term ââ¬Å"Third partyâ⬠is used in the United States to describe any political party besides the well-known Republican and Democratic parties. Examples of third parties include the Libertarian Party, The Green Party, and the Constitutional Party. Unfortunately, these third parties have a hard time gaining political representation at the fe deral level. The historic route Democrats and RepublicansRead MoreThe Causes And Cons Of The United States Congress?711 Words à |à 3 PagesThe United States Congress has been on a downward spiral in the past decade, in 2009 their approval rating was at 37% compared to a mere 13% as of this week. This begs the question of whether our electoral laws for Congress are truly working in our current political climate. The house of representatives currently divided at 240 Republicans to 194 Democrats and 1 independent. This clear divide has been seen in the inability to pass legislation and the clear lack of partisanship within the house. Read MoreClassical Liberalism Vs. Modern Liberalism Essay1534 Words à |à 7 Pagesonce said ââ¬Å"I believe in the equality of manâ⬠, equality is a progressive ideology that humanity has struggled long and arduously to fully achieve. (PP classical liberalism) According to the Bond textbook, ââ¬Å"Ideology is a consistent set of values, attitude s, and beliefs about the appropriate role of government in society.â⬠(Textbook, page 22) The movement that spanned during the creation of the United States was called classical liberalism. What is liberalism? Classical Liberalism could be defined asRead MoreThe Beginning of the Two-Party System in the U.S.1030 Words à |à 4 PagesU.S. did not have a two-party system. The two-party system is rooted in the beginnings of the nation itself. The Framers of the Constitution were opposed to political parties. The ratification of the Constitution saw the birth of Americas first two parties: the federalists, led by Alexander Hamilton, and the Anti-Federalists, who followed Thomas Jefferson. The nation had only had George Washington, who was President without a party at that time. During George Washingtonââ¬â¢s two terms, a conflict developedRead MoreThe American Two Party System1709 Words à |à 7 PagesThe American two-party system is the result of the way elections are structur ed in the United States. Representatives in the Congress and in state legislatures are elected to in single-member districts where the individual with the most votes wins. Seeing that only one party s candidate can win in each district, there is a strong motivation for political candidates to organize themselves into two competing parties. By doing so, party members and candidates maximize their chances of winning electionsRead MoreThe United States Federal Government1162 Words à |à 5 Pageselect the leaders who will mold the future of the society. This is the reason why elections entitle an ordinary resident; it allows people to influence the future policies of the government, and peopleââ¬â¢s future. The United States relies on a complex system of government, where the national government is central but state and local governments utilize control over affairs that are not meant for the federal government. State and local governments have varying degrees of independence in h ow the organizeRead MoreThe Peace Prize By The Tunisian National Dialogue1610 Words à |à 7 PagesThird, in 2015, this political transition was crowned by receiving the Nobel Peace Prize. The successful political dialogue held by the Tunisian national Dialogue Quartet that included the Tunisian General Labor Union, Tunisian Confederation of Industry, Trade and Handicrafts, The Tunisian Human Rights League, and The Tunisian Order of Lawyers. That dialogue was held due to the conflict between the protests that asked the government to step down after the second political assassination in 2013 andRead MoreThe Political Party Of The United States Of America1590 Words à |à 7 PagesThe nature of the political party system in the United States of America, the oldest democracy in existence, is that the majority party rules. In essence, of the two major contemporary political parties that has a preponderance of votes wins the majority seat or as it is called ââ¬Å"the winner takes all s ystemâ⬠and the party that loses takes the minority seat and gets little to no power in the political arena. As a result, there is no representation for any other political party as long as the DemocratsRead MorePolitical Parties Of The United States : The Democratic And Republic Parties915 Words à |à 4 Pages There are two main political parties that dominate politics in the in the United States: The Democratic and Republic Parties. It turns out that these two political parties are opposed to each other on a wide range of issues that affect American public life. Unfortunately, many Americans are unaware of these differences between the two parties and tend to vote their officials into office in an uneducated manner. This often results in the political gridlock that often characterize government business
Tuesday, May 5, 2020
Marketing Management Branding
Questions: 1. Discuss about Brand and Branding? and also write about Explain the strategic power of branding across the marketing mix. Use an example to illustrate.2. Select a brand that you think has high levels of brand equity. Research and discuss what have they done to achieve this.3.Identify a product that you have been brand loyal for a long time and now no longer. Why is this so? What went wrong? What can they do better?4. How do marketing efforts change as a product moves through the four stages of the Product Life Cycle (PLC)? Cite with examples.5.Can packaging be used as a strategic tool? Discuss using an example to illustrate this. Answers: 1. The brand of a company signifies the impression of the brands in front of the customers and the clients (Jones Bonevac, 2013). The brand comprises of the main work of the company and the other elements such as visual components, language and the related aesthetic components. The branding term is used to define the process of strategizing the goals of a brand and the implementation of the components which would help the company to achieve its goals (Jones Bonevac, 2013). The branding is an important component of the marketing mix as it helps the company to increase its long as well as short term sales. It helps in making the product eligible for sale. For example, Coca Cola has used its branding to increase the sales as well as distribution of the products. 2. Pepsi is an organization which has successfully created the brand equity. The brand concentrated on the cross class generalization which was taken at the brand level. This allowed the brand to make correlations with strong competitors such as Coca Cola and other areas such as McDonalds. The brand considers good customer relationship as the main crux for achieving a high degree of brand equity. It also connected with a wide range of audiences all around the world. 3. I was loyal with Lakme brand for a long time. However, I have switched to Lotus recently. This was because of the fact that this brand contains chemicals which damage my skin. I assume that Lakme contain certain chemical composition which may affect my skin after prolonged use. Hence, I decided to switch over to more herbal brand such as Lotus. Lakme should try to incorporate more herbal ingredients so that the health-conscious customers would accept it. 4. The product is promoted more in the introduction stage when there is a need to create great brand awareness (Sharma, 2013). In the growth stage, Pepsi create more market share by increasing brand visibility. The maturity stage is characterized by maximizing the profit. The company changes their marketing strategy according to the product life cycle stage. 5. The packaging can be used as a strategic tool as it helps the marketers to highlight qualifiers, product attributes and images of branding (Raheem, Vishnu Ahmed, 2014). For example, Cadbury uses several layers of packaging to not only make their products attractive but also make them safe. The extra packaging layers make insects away from the chocolate and hence make the product safe. Hence, the packaging increases the brand value of a product and the company can use it for strategic purpose. References Jones, C., Bonevac, D. (2013). An evolved definition of the term brand: Why branding has a branding problem.Journal of Brand Strategy,2(2), 112-120. Raheem, A. R., Vishnu, P., Ahmed, A. M. (2014). Impact of product packaging on consumers buying behavior.European Journal of Scientific Research,120(2), 145-157. Sharma, N. (2013). Marketing Strategy on different stages PLC and its marketing implications on FMCG products.International Journal of Marketing, Financial Services Management Research,2(3), 121-136.
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